2 sides of SEO: Local/Regional and International.

2 types of SEO Strategies Regular/Passive and Aggressive.

The milestones mentioned below: Aggressive Regional Strategy building towards an International

A milestone consist of 3 key-phrases/key words and variations of them to focus on. 

EXAMPLE: We want our website to rank for “PHRASE 1”  “PHRASE 2”  “PHRASE 3”. So we use the SEO TACTICS listed below and focus all tasks around those key phrases. The milestone is met when we have a positive ranking when those phrases are searched.

Milestone 1. Choose 3 phrases and achieve positive rankings. I usually can have a website on the top of page 1 in google within 15 to 60 days on the initial first 3 Key Phrases chosen.

Milestone 2,3,4….. Choose additional 3 phrases and achieve positive rankings (So at this point the Site will be optimized for a total of 6 phrases and phrase variations): On an existing site (not a new site) every 3 to 5 search phrases that we optimize for can take 30 to 60 days to achieve page 1 ranking. 

Continued Milestones – Milestone 3. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 9 phrases and phrase variations)

Continued Milestones – Milestone 4. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 12 phrases and phrase variations)

Continued Milestones – Milestone 5. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 15 phrases and phrase variations) 

And so on and so on...   

Each Milestone (additional 3 phrases) becomes harder and harder to achieve due to budgets, competitors, and search engine algorithms. 

***Please note, there are no guarantees in SEO.   – This is based on an understanding that SEO is a long-term strategy and your competitors may also start to out spend you in key word phrases and adjusted SEO tactics.

SEO is always changing due to many factors. While results on the first page of Google are possible within 30 days, it is rare. Also, without continued aggressive tactics, results that appeared in under 30-days will not last.

SEO is competitive arena and is constantly changing and as such, an SEO strategy should be aggressive and continuous.

Off-Site Tactics

1. Link Building Tactics

In a traditional email outreach approach, we connect with people who produce content similar to yours. That makes sense, but it doesn’t guarantee that you’ll get a link. We’ve found that the main reason people link to each other is that they know those people and trust them.
is the best type of link building you can do. It involves finding two seemingly disparate data-sets and connecting them together to make a story about it. For example, combining your product (Example: Backpack or duffel bag) with the reviews of an airlines carry on storage space limitations. Combing 2 topics into a journalistic authority writing encapsulating multi-directional interest.
Put yourself into the shoes of the linking site and think, “why might someone want to link to this?” With this in mind, it will be far easier to make the link request. Provide the information and value in advance to the site we are requesting a link.
Ensure proper anchor text for all links in posts.

2. Competitor Analysis

Identify key competitors and their ranks. This is done by combining both competitors found by key word search as well as target competitors set by the client.
Analyze the key phrases and words they are using. Using keyword suggestion tools such as – KeySearch, Moz Keyword Explorer, or Google Keyword Planner can help you find keywords that your competition is using as well as ones you can use yourself.

On-Site Tactics

This is a standard, and an SEO requirement. SEO enriched unique content that is consistent alerts search engines the site is alive and actively maintained.
Unique Post are important however recycling a post is just as powerful. Google Algorithms considers the maintenance of the site. Posting new content is important however so is updating previews post.
Currently over 90% of the URL’s are not SEO friendly
All images must have a naming convention and alt description

Optimize all images to find the balance between compression and quality. Additionally making sure not load the “full” image when a reduced size image will suffice. 

Properly formatted content with the correct labeling
Following the proper content labeling using
Using the proper word count, key word rich on each page and product. Ensure that they are not repeated.
Properly formatted titles per page and per product to ensure both bot and human readability. Ensure that they are not repeated. Embed Long Tail Keywords In-Title Tags
Connected social media accounts along with connected content
Google Business Listing and registration
Ensure properly applied SSL for HTTPS
Ensure all content and layouts is responsive and optimized for mobile
Find and fix all broken and non-used links inside the website. This can include hidden links and links that have had a changed structure. Keeping your sitemap clean.

Creating a well structured sitemap that is keep up-to-date and consistently submitted via webmaster tools to Google and other search engines.

Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day.
Optimize Your Content to Maximize “Shareability”
Publish Content With At Least 1,800 Words (*In fact, our study of 1 million Google search results found that the average word count of a first page Google results was 1,890 words.)
Ensure proper anchor text for all links in posts.
Keyword-rich anchors in site navigation.