SEO MILESTONE AND TACTICS
2 sides of SEO: Local/Regional and International.
2 types of SEO Strategies Regular/Passive and Aggressive.
The milestones mentioned below: Aggressive Regional Strategy building towards an International
A milestone consist of 3 key-phrases/key words and variations of them to focus on.
EXAMPLE: We want our website to rank for “PHRASE 1” “PHRASE 2” “PHRASE 3”. So we use the SEO TACTICS listed below and focus all tasks around those key phrases. The milestone is met when we have a positive ranking when those phrases are searched.
Milestone 1. Choose 3 phrases and achieve positive rankings. I usually can have a website on the top of page 1 in google within 15 to 60 days on the initial first 3 Key Phrases chosen.
Milestone 2,3,4….. Choose additional 3 phrases and achieve positive rankings (So at this point the Site will be optimized for a total of 6 phrases and phrase variations): On an existing site (not a new site) every 3 to 5 search phrases that we optimize for can take 30 to 60 days to achieve page 1 ranking.
Continued Milestones – Milestone 3. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 9 phrases and phrase variations)
Continued Milestones – Milestone 4. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 12 phrases and phrase variations)
Continued Milestones – Milestone 5. Choose additional 3 phrases and achieve positive rankings (Site will be optimized for a total of 15 phrases and phrase variations)
And so on and so on...
Each Milestone (additional 3 phrases) becomes harder and harder to achieve due to budgets, competitors, and search engine algorithms.
***Please note, there are no guarantees in SEO. – This is based on an understanding that SEO is a long-term strategy and your competitors may also start to out spend you in key word phrases and adjusted SEO tactics.
SEO is always changing due to many factors. While results on the first page of Google are possible within 30 days, it is rare. Also, without continued aggressive tactics, results that appeared in under 30-days will not last.
SEO is competitive arena and is constantly changing and as such, an SEO strategy should be aggressive and continuous.
Off-Site Tactics
1. Link Building Tactics
2. Competitor Analysis
On-Site Tactics
Optimize all images to find the balance between compression and quality. Additionally making sure not load the “full” image when a reduced size image will suffice.
Creating a well structured sitemap that is keep up-to-date and consistently submitted via webmaster tools to Google and other search engines.